Cranium Logo and Magazine Ad
Powerlyte started to make a new loader shell to compete with a current product called Suicide Shells. The owner at Powerlyte came up with the name Cranium and had an idea to show a brain inside like lifting off the top of a skull. With that description, I set to work on coming up with a Logo.
I started by taking images of the product in two pieces and then took the in to photoshop to clean them up and give them the cartoon type look. This way they would fit better with the brain as I thought a photo realistic brain just wouldn’t work. I found an image I could distort to fit my needs, gave it the colors I wanted and simply layered it in. After looking at a long list, I found the font I wanted to go with and the Cranium Logo was born.
With the logo in hand, and a few other company elements, I was tasked with creating a full page ad to publicly push the product in the hopes that the licensing would come through. The cranium product was a replacement shell for then, best selling Loader called the “Halo”. As you can see in the ad, I worked with both brands, placing a halo over the cranium “head”.
The background is a take off on the Louis Vatton pattern using PL. This was a concept I was asked to use in a computer wallpaper design. I brought in the company corners and placed an angelic figure at the bottom to add one final Halo related element. In the end, it was fairly simple but effective in introducing a new product to market.
